Hey Munindra,

“Life on this planet always runs as per the rules framed by the designated yuga purusha.. Throughout Tretha yuga and to a large extent in Dwapara yuga, as you might have observed, elders were treated with respect and the younger ones with love”

Women were held in high esteem and were offered protection; teachers were noble and were offered the highest place of prominence in the society; holy saints and sages were really holy and behaved with dignity as the true messengers of God..

Money was earned through hard work and not by exploitation; scriptures in the holy texts were accepted as statements of God; every citizen was selfless and struggled for the well being of society; governance was honest and the protectors were brave..

In both these yugas,the common man was always under the protection of the king so I had very little to do except interfere at a time when I felt there’s a threat to that king,to humanity and to peace on earth..

But, on the contrary, in this sin filled Kali Yuga, everyone will be in a problem and everywhere there’s going to be a problem.. Holy Sages like you shall remain confined to ancient texts; stupidity will start defying devotion towards God; human life will be valued in terms of money and human relations will be traded in a barter system .

Schools of learning will become tools for earning; teachers will become objects of mockery; married women will be subjected to domestic violence; young women will be treated as objects of carnal desire; mother and father will be treated as a door mat and a watch dog; friends will no more be friends and relationships will be born out of necessity; and God men become more powerful than the Gods..

People who fall prey to these sins of kali yuga; people who ill treat their fellow human beings,parents and elders; people who try to earn money through wrong means; people who disregard women or who spread rumors about women are the ones who hurt me the most..Am never for them even if they visit my Temple a million times in a year and offer me loads of money to wash off their sinful deeds..”

“However, my beloved muniswara,

There’s going to be one portion of dharma still left in this kali yuga which means there will still be a few good people left among these in-humans.. These people, despite waging so many battles in their personal life,would always try to tread the noble path of righteousness..

These people will be in problems but still try to help others in problems;these people will be starving for food but still try to offer food to those who are starving;these people often have grief inside them but still wear a smile on their lips to keep those around them happy..Am always there for such people and such people are always so dear to me..

I shall mot mind if these people do not come to my Temple; .I shall not mind if these people do not offer me any prayer; I shall not mind if these people do not utter my name at least once in their lifetime..

However,these people are still so dear to me and I shall unconditionally offer them my love and protect them and their family members from all the worldly problems forever..They need not  come to my Temple..I shall in turn go to their home…

I shall always stand at the entrance of their door and whenever they call me by my favorite name Govinda,which you have now involuntarily used to call me,I shall go running to them to rescue them ..”

So said the holy Lord Venkateswara to that holy Sage

But Who Is That Holy Sage And Why Did Lord Sri Venkateswara Said So..

Please Go Through..But.

Before that it’s important for you to know that the complete place of Tirumala and the place around these seven hills are part of the Telugu speaking land of Trilinga Desa (Land of the Trilinga Kshetras or Three Siva Linga Kshetras of Kaleswaram in Telangana, Bhimeswaram in Andhra and Srisailam in Rayalaseema)..

Therefore for over many centuries now, Telugu has been the spoken language in all the areas of this Trilinga Desa (current day Andhra Pradesh and Telangana states) including those areas around the Tirumala hills..

Right from those ancient days to this current day, Telugu is the official language of the holy Tirumala Temple which is why many ancient stone inscriptions here are found mostly in Telugu language..

It is claimed by many historians and scholars that Telugu was the major language of communication those days when Lord Sri Venkateswara existed in the areas around Tirumala Hills in human form as Lord Srinivasa..

Many holy sages and kings who interacted with Lord Sri Venkateswara,in those days,spoke with Him only in the language of Telugu..

Which is why the entire conversation between Lord Sri Venkateswara and sage Agastya maha muni in the following amazing incident was in Telugu too..

Lord Srinivasa once went to the hermitage of Sage Agastya and said”Munindra.. I have come to Bhu Loka (earth) on a particular mission and going to stay here till the end of the Kali Yuga.. Am very fond of Cow milk and need one for my daily needs.. I know you have a large Gosaala with many Cows..Can you offer me one Cow for my needs..”..

Sage Agastya smiled and said”Swamy.. I know very well that you are Lord Sri Maha Vishnu in the human form of Srinivasa.. Am so happy that the creator and the ruler of this universe came to my hermitage and seeking a favor from me.. But I also know your maya Swamy and know that you have come all the way to test my devotion..”

“So Swamy.. Please allow me to follow the rules.. The holy Cow should only be gifted to a man who comes and seeks it along with his wife.. I shall certainly be happy to gift a Cow to you but will only be able to do so when you come to my hermitage along with my Mother Goddess Lakshmi and ask for it.. Until then You will have to forgive me Swamy..”

Lord Srinivasa smiled and said, ”Ok Munidra.. I Shall certainly do what you wanted me to do.. ”and returned to His place..

Later Lord Srinivasa married Goddess Padmavathi.. Some days after their marriage Lord Srinivasa came to sage Agstya maha muni’s hermitage along with His divine consort Padmavathi to seek the holy Cow.. But the sage was not there in the hermitage.. His disciples who do not know who Lord Srinivasa is asked Him..

“Who are you and what can we do for you..??..”

The Lord replied, ”My name is Srinivasa and she’s my wife Padmavathi.. I asked your acharya to offer me a Cow for my daily needs.. But he wanted me to come along with my wife and take it.. So I have come now.. Will you please inform your acharya that I have come..” said Lord Srinivasa..

“Our acharya is not there in the ashram (hermitage) right now.. So please come again later to collect your Cow..” said the humble disciples of Sage Agastya..

Lord Srinivasa smiled and said, ”I agree.. But am the supreme ruler of this entire place so you can trust Me and offer Me one Cow.. I cannot come again..”

“May be you are the ruler of this place or may be this entire universe.. But our divine acharya is supreme to us and we shall not do anything that displeases him and also without his knowledge and permission..” replied the stubborn disciples

Smiling gently, the holy Lord said, ”..I value your respect towards your acharya..Please convey him when he returns,that Srinivasa had come from Gnanadri hills along with his wife to seek the Cow from him..” ..

Saying so Lord Srinivasa turned back and started walking towards the seven hills of Tirumala..

Exactly after a couple of minutes, Sage Agastya returned to the hermitage and was extremely disappointed when he heard from his disciples about the arrival of Lord Srinivasa during his absence..

Thinking loudly, ”how unfortunate really am not to be there at the hermitage when Sri Mannarayan Himself graced along with my divine mother Lakshmi”, the holy sage immediately rushed  into the Gosala (Cow shed); took a Govu (Telugu word meaning Cow) and started running in the direction Lord Srinivasa and Goddess Padmavathi were going..

After running a few paces He found at a long distance, Lord Srinivasa going along with His divine consort Padmavathi.. Running behind them the holy sage started shouting in Telugu laguage,

“..Swamy.. Govu Inda (Govu in Telugu means cow and Inda means take).. Swamy,Govu Inda..  Swamy, Govu Inda.. Swamy,Govu Inda..”

But the Lord didn’t turn back.. Increasing the speed of his running, the Sage Agastya started shouting further more loudly..

“..Swamy,Govu Inda.. Swamy,Govu Inda.. Swamy,Govu Inda.. (Swamy,take this Cow).. Swamy,Govu Inda.. Swamy,Govu Inda.. Swamy,Govu Inda.. Swamy,Govu Inda.. Swamy,Govu Inda.. Swamy,Govu Inda..”

The Lord still didn’t turn back..

This time the holy sage not only increased the speed of his running but also the speed of his shouting..

“..Swamy Govu Inda.. Swamy Govu Inda.. Swamy Govu Inda. Swamy Govu Inda.. Swamy Govu Inda..  Swamy Govu Inda..

The Lord still didn’t look back..

Hurriedly increasing the speed of his shouting, the holy sage from here on started involuntarily saying the following sacred words.. The noble sage thought he was saying ‘Swamy Govu Inda’ but see what it turned out to be..

“…Swamy Govinda.. Swamy Govindaa.. Swamy Govindaa..  Swamy Govinda..  Swamy Govindaa.. Swamy Govindaa.. Swamy Govinda..Swamy Govindaa.. Swamy Govinda.. Swamy Govindaa.. Swamy Govindaa.. Govinda.Govinda.. Govindaa.. Govinda.. Govinda.. Govindaa.. Govinda.. Govindaaaa..”

After some more shouting from the holy sage, a smiling Lord Sri Venkateswara and Goddess Padmavathi turned back and then while accepting the holy Cow from him, said.,

“Priya Munindra, knowingly or unknowingly you have by now recited my most favorite name Govinda 108 times.. Am going to reside in Eka Murthy idol form on this sacred GNANADRI hills until the end of the 28th Kali Yuga.. As long as am residing here in Bhu Loka in this idol form I shall be called by this name by all my devotees..”

“A Temple would be constructed here for Me, on these sacred seven hills, and devotees would keep coming in large numbers to see me every day.. These devotees, either while climbing these hills or while they are in front of Me in the Temple would call me by this name..”

“Please remember Munindra, every time I’m called by this name you are remembered too.. If any devotee for whatever reason is unable to come to my Temple I shall still grant him whatever he rightfully deserves if he recites just this name GOVINDA as many times as he’s comfortable chanting..”.

“I shall also grant salvation (moksha) to all those devotees who recite this sacred name at least 108 times while climbing the seven hills”..PEACE

“Govindaasritha Gokula Brindaaa.. Paavana Jaya Jaya Paramanandaa..”


Narrenaditya Komaragiri



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